Real-world Analysis:

How Your Metrics Are Wrong Without You Knowing It

Learn how so many analytics requests sound simple and how results are produced in minutes...but how frequently they are wrong. Just because you have answers doesn't mean you have the right answers.

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About this Real-World Analysis

Learn from this real-world data analytics case study based on Brandon's 20+ years of experience across some of the biggest companies in the industry.

Anyone can write SQL and create a dashboard. And anyone can share data and call themselves a data analyst. But being a high-value data analyst means learning to understand that the world of analytics is more complex than anyone has ever taught you.

Many data analytics request seem simple, and many times the answers that are provided are wrong without the analyst or stakeholder knowing. Learn how to solve analytics problems the right way and provide actionable insights.

Are you ready to see how deep the rabbit hole goes so that you can become a high-value data analyst?

Don't miss out on this opportunity to advance your career and take your data analytics skills to the next level!

Skill Level

All Levels

Video Length

1 hr



Your Instructor:

Brandon Southern

Sr. Leader - Head of Analytics: US Prime & North America Stores Marketing at Amazon

Meet THE Analytics Expert - Brandon Southern (Sr. Leader at Amazon). Brandon is an expert data analytics and engineering, with over 20 years of experience in software engineering, quality assurance engineering, software release management, data engineering, and analytics. With more than 12 years of leadership experience across these domains, he has interviewed, hired, coached, and elevated professionals like you!

As a Senior Leader of Business Intelligence at Amazon, he leads business analysts and business intelligence engineers. He has a passion for helping others grow and developing world-class analytics solutions and teams, which led him to create Analytics Mentor. In his courses and coaching sessions, he will teach you how to develop the necessary skills to become one of the best professionals in the field of data and analytics. He will also show you how to incorporate the best practices that he has developed after working across multiple engineering roles. With his coaching, you'll develop your resume, prepare for interviews, negotiate for higher salaries, and grow your career. By the end of it, you'll become a world-class analyst and engineer and learn the best practices and skills that almost no other analytics team (even in the top tech companies) are using today!

Frequently Asked Questions

Who is this course designed for?

This course is designed for everyone in the industry. This includes data analysts, business analysts, data scientists, business stakeholders, leaders, and more!

How long is this course and can I complete it at my own pace

This is video can be stopped and started at any time and is approximately 1 hour in duration.

Will I need any prior knowledge or experience in data analytics?

No. This course is designed for all experience levels.

Will I have to do hands-on work?

No. This is a case study for you to watch and learn from.

What certification will I receive upon completion of this course?

You will receive a certificate of completion for the course from Analytics Mentor. This is an educational item that you can add to your resume to improve your chances of obtaining a job in the field of analytics.