Rethink Everything: Are Your Metrics Completely Wrong?

Real-World Case Study

In this real-world analytics case study, a seemingly simple task turns into a complex puzzle. With her business partner's trust on the line, she must use all her skills and expertise to uncover the truth behind declining product sales. But as she delves deeper into the data, she realizes that there's more to the story than meets the eye.

Based on 20+ years of experience. You won't hear these stories from any other content creator.

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