Data Analytics Taught by an Industry Insider

Real data. Real techniques. Real results.


20+ Years Running Analytics

... and more

Meet Brandon Southern!

  • Head of Analytics for Amazon US Prime & North America Stores Marketing
  • Experienced in analytics, software engineering, and more!
  • 20 years in tech: 12 years growing analyst's careers
  • Experienced in Hiring and Interviewing Candidates
  • Writer for Business Insider
  • Keynote speaker at Machine Learning World

Featured Courses & Packages

Become a Data Analyst: Complete 10 Course Package

The end-to-end analytics training to get you job-ready to become a data analyst! Learn the technical skills, build your portfolio, create your resume, and prepare for your interview.

With FREE resume and interview templates

Introduction to Analytics

The perfect overview of data analytics for those interested getting into the field. This course provides an overview of the field and offers a demo of three essential tools that will help you get started on your journey to becoming a data analyst.


Real-World Case Study

Rethink Everything: Are Your Metrics Completely Wrong?

In this real-world analytics case study, a seemingly simple task turns into a complex puzzle. With her business partner's trust on the line, she must use all her skills and expertise to uncover the truth behind declining product sales. But as she delves deeper into the data, she realizes that there's more to the story than meets the eye.

Excel for Data Analysts

If you're looking to become a data analyst, Excel is still a valuable tool and one of 3 core tools that you need to use on the job. Learn the core functionality in Excel for data analysts in this FREE course.


Live Analysis & Coding

Will you make more money in the stock market if you buy stocks when they are trading at an all-time high? This sounds like the opposite of what you've probably been told your entire life. I'm going to find out if this is accurate information or fancy marketing in this live coding and analysis. Watch and learn!

Browse All Courses

See all the course that Analytics Mentor has created to help you become a high-value data and business analyst.

Over 400 Videos

Over 400 TikTok videos about data analytics, SQL, dashboards, interview, resume tips, and more!

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FREE Discord Group

Free for EVERYONE with more than 1,500 member to make connections and get course support.

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Interview, Job, & Career Advice

Articles written by Brandon on Business Insider and additional archive articles on Analytics Mentor.

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