The complete path — beginner to the top

From zero to the $300k level.

Most courses teach you just enough to land entry-level work — then you're on your own. This one takes you from your first SQL query to operating the way analysts at the top of the field actually do — through 13 courses, real-world case studies, and weekly live access to someone who's done it for 25 years.

Brandon's team built reporting and dashboards delivered directly to Jeff Bezos at Amazon. Now he teaches you how that work gets done.
$100M+ Saved at GameStop $178M+ Saved at eBay Reporting Delivered to Jeff Bezos Head of BI Engineering · Amazon Prime 1,000+ Candidates Interviewed 25 Years Industry Experience Business Insider Contributor Machine Learning World Keynote $100M+ Saved at GameStop $178M+ Saved at eBay Reporting Delivered to Jeff Bezos Head of BI Engineering · Amazon Prime 1,000+ Candidates Interviewed 25 Years Industry Experience Business Insider Contributor Machine Learning World Keynote
What members say

Real People.
Real Results.

★★★★★

"I took another TikTok creator's course and was lost for 2 months. I wish I would have found Analytics Mentor first. I'm actually understanding concepts clearly — finally."

Brandon — Analytics Mentor Member
★★★★★

"Yes, I've taken courses on Udemy and Coursera. The most beneficial one — the one that really made me feel like my money was worth it — was definitely Analytics Mentor. It has an interview course AND a resume course."

Discord Member
★★★★★

"I took the SQL course and went from barely knowing how to do more than SELECT * FROM table to writing complex queries and working closely with the data team at my job. I highly recommend."

Analytics Mentor Member
★★★★★

"The SQL explanation was better than how my professor explained it. I like most that not all the information was thrown at me at once. The examples were well-explained and the pace worked with my busy schedule."

Adrian G. — Analytics Mentor Member
★★★★★

"The REAL experts, like Brandon, shine through because they deeply understand their craft so well they can explain it to dummies like me — and I can actually pick it up."

Devon L. — Analytics Mentor Member
★★★★★

"This is the best SQL material I've come across. As a former educator who completed the Google Cert and a lot of free resources online, this is the best explanation, breakdown, and presentation I've seen."

Paxton T. — SQL for Beginners
★★★★★

"Hey thanks for your help a few weeks ago. I just got a job offer as an analyst."

Buzz A. — TikTok Live
★★★★★

"I have my Master's in Analytics and am still learning more and more during Brandon's course."

Clay P. — Analytics Mentor Member
★★★★★

"Brandon teaches Analytics better than they did post-grad. I believe he is the right mentor for me on this journey to becoming a Data Analyst."

Taribo B. — Intro to Analytics
★★★★★

"This course on resume best practices was amazing and just what I needed. I thought my resume was 'professional' until Brandon shared the do's and don'ts."

Sergio H. — Creating a Resume
★★★★★

"No other program I have found has given me this much of an understanding so fast."

KateLynn W. — Analytics Mentor Member
★★★★★

"Your course is way more detailed than any other platform. I feel like I found a goldmine."

Analytics Mentor Member
★★★★★

"Other TikTok creators hooked me — but your content, courses, and live streams are where the real knowledge is."

Analytics Mentor Member
★★★★★

"The course was very well crafted. I learned a lot and feel confident I will land a job with the portfolio I built. I'm now enrolling in a Python course to complement what I've learned."

Analytics Mentor Member
★★★★★

"I originally started through Google's course. I've done more hands-on work here in a few hours than I did there in weeks."

CharDonnai G. — Intro to Analytics
★★★★★

"With over 10 years of lab experience and 7 years in business management, this course helped me create a compelling resume to pivot into analytics. Brandon's real-world experience was key."

Jeffrey H. — Creating a Resume
The career path Brandon teaches end-to-end

Stop learning
the $65k version.

Most people entering analytics are told they can make $60–80k. That's true — but it's only the starting line. The analysts who learn to work at a high level, communicate clearly, and build the right skills move into roles most people never even know exist.

One membership covers the whole path — from your first query to the kind of work that lands leadership positions paying over $500,000 a year.

Complete Beginner
Where the journey starts
$60–85k
Data Analyst
Mid-Market Companies
$90–130k
Senior Data Analyst / Lead
Big Tech
$180–300k
Analytics Director / Sr. Director
Where this takes you — top tech companies
$350k–$500k+
Stop learning the $65k version. One membership covers the whole path.
Less than your morning coffee run

Choose your
access level.

$0.67 a day compared to a $6 daily Venti latte.

Lifetime Access

Become a Data Analyst - 12 Course Package

$100 one-time

  • Complete 12-course "Become a Data Analyst" package
  • Lifetime access — pay once, keep forever
  • Real-world case studies
  • Certificate of completion per course
  • Discord community access
  • Weekly live topic sessions
  • Ask Me Anything sessions
  • 50% off coaching
Get Lifetime Access

↑ Add live sessions for just $10/mo

Private Livestreams Only

Live access only

$10 / month

  • Weekly live topic sessions with Brandon
  • Ask Me Anything sessions
  • Session recordings library
  • Discord community access
  • Any of the 13 courses
  • Real-world case studies
  • 50% off coaching
  • Course certificates
Get Live Only

Bootcamps charge $5,000–$10,000 for less depth  ·  Other platforms charge $40–50/month with no live access

13 courses. One complete path.

From Zero to
Top-Tier Analyst.

Not just the basics. Brandon covers the things most training programs skip entirely — critical thinking, proper measurement, how to write and communicate like a senior analyst, and how to navigate the real-world politics of the job.

01

The Foundations

Excel, SQL for beginners, intro to analytics. Learn the tools exactly as companies use them — not watered-down textbook theory. Build a real Tableau portfolio from day one.

02 🎯

Level Up Your Craft

Advanced SQL, coding best practices, debugging, architecture. Plus in-depth real-world case studies — 300k customers, 1M+ transactions, exactly the complexity you'd face at a top tech company.

03 🚀

Land the Job & Grow

Resume, interview prep, SQL test practice, office navigation, and getting promoted. Brandon interviewed 1,000+ candidates. He knows exactly what works and what gets you screened out.

Members Only

This isn't just
another course platform.

Every week, members get live access to Brandon — topic deep dives and open Ask Me Anything sessions. Real answers from someone who's operated at the highest levels of this industry for 25 years — not a forum moderator, not a community manager, not a chatbot.

Sessions cover things that go far beyond the courses — critical thinking, metrics, communication, interview strategy, leadership — things Brandon hasn't put into a course yet but talks about every week live.

📊
Weekly Focused Topic Sessions
Deep dives on specific skills — advanced SQL, dashboard design, stakeholder communication, metrics, interview strategy, and more. Brandon picks the topic and goes deep.
🎙️
Ask Me Anything Sessions
Open Q&A with Brandon. Bring your questions about the field, the courses, or your career. Real answers — not generic advice pulled from a textbook.
🎬
All Sessions Recorded
Every live session is saved in your member library. Watch on your own schedule, as many times as you need.
🔮
Coming Soon: Python, Data Engineering & AI
How to use AI as an analyst without getting burned by bad outputs. Members get first access to every new course.
Next Session
Advanced SQL: Window Functions Deep Dive
📅 Wednesday, March 19, 2026
🕖 6:30 PM PT · 9:30 PM ET · 1:30 AM GMT
Members only · link sent via email
Career progression
Early
Individual Contributor Software engineering, QA, data engineering, and analytics IC work — building things hands-on from the ground up
eBay
Sr. Leader, Global Collections Led analytics engineering at global scale — hands-on technical work alongside team leadership. Not just managing, but doing.
💰 Delivered $178M+ in savings
VMware
Principal Analytics Engineer Back to individual contributor work at the principal level — proving the point that real leaders never stop doing the craft
GameStop
Director of Analytics Built and led the analytics organization
💰 Delivered $100M+ in cost savings
Amazon
Head of BI Engineering, Amazon Prime & Marketing Led multiple BI engineering organizations at one of the world's most data-driven companies
⚡ Team's reporting delivered to Jeff Bezos
Since
Sr. Director of Analytics Continuing to lead at the executive level — active in the field, not retired to teaching
Today
Founder, Analytics Mentor Teaching you the same things he's taught his own teams for 25 years
Your instructor

Brandon Southern MBA

Most online courses are taught by people who passed a certification and started teaching. Brandon Southern spent 25 years doing this job at every level — from writing code as an individual contributor to leading BI engineering organizations at Amazon, where his team built reporting delivered directly to Jeff Bezos.

What makes him different isn't just the executive titles — it's that he's worked as both an individual contributor and a leader at every stage of his career. He knows how to do the work, and he knows how the work gets evaluated from the top. That combination is rare, and it's what makes this training different.

He's delivered over $278M in measurable business impact, interviewed over 1,000 job candidates, and promoted analysts into roles paying over $500,000 a year. He's a contributing writer for Business Insider and a keynote speaker at Machine Learning World.

$278M+
Business impact delivered
1,000+
Candidates interviewed
$500k+
Salaries of analysts trained

Stop learning the
$65k version.

13 courses. Weekly live sessions. The complete path from beginner to the top — for $25/month.

Subscribe — $25/mo